CRM campaigns & design system
About this project
We handle all CRM email creative for Google’s Devices and Services brands, including Pixel, Chromebook, Google Nest, and more. Packed full of helpful tips, engaging animations, and a pioneering use of AMP technology allowing shoppers to populate their cart right from their email, our campaigns help drive strong user interest, purchase, and loyalty.
We created an interactive module, leveraging AMP technology, that allowed consumers to shop for Google devices — and populate their shopping carts — entirely within an email, rather than a website. To our knowledge, this was an industry first.